The Business Model Canvas is a strategic management template for developing new or documenting existing business models†.
It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances.
It assists firms to align their activities by illustrating potential trade-offs.
† Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder, Yves Pigneur, August 2010
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