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The Business Model Canvas is a strategic management template for developing new or documenting existing business models†.
It is a visual chart with elements describing a firm's
- value proposition
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- infrastructure
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- customers
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- finances
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It assists firms to align their activities by illustrating potential trade-offs.
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† Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder, Yves Pigneur, August 2010
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