Atlassian contributed to the Product Experience Canvas.
The Product Experience Canvas board keeps work focused on building successive demos, as quickly and cheaply as possible, to learn about what users value most and pivot the definition of the problem and solution set towards that.
Atlassian products support their "Concept to Launch" offering. Simply put, Atlassian provides tools to help companies deliver the software that is now part of everything.
Transforming an idea to take a tool Concept to Launch is not a trivial matter - attracting customers, understanding attempted usage, appreciating and addressing issues they face, and pivoting towards the strongest uses demands attention, focus, and skill.